Hopelessly Heather

The ramblings and obsessions of a longtime Avon lady


Photo by Word of Alicia

A couple of weeks ago I talked Alicia into answering a bunch of my questions for an interview/guest post – as per usual, she didn’t disappoint!

First, a little bit about Alicia:

She is a fellow Avon rep, a powerhouse social media marketer and the blogger behind Word of Alicia,  Her stunning fashion photos and product displays are always inspiring.  She always has kind words to offer and isn’t shy to offer fashion advice when asked (she’s the one who gave me the styling idea for the photo that won me the entire Fall for Paris jewelry collection).  Smart, sweet and beautiful, this girl has it all!

And now…

::pulling back the curtains::

When/why did you start blogging?

Nicki, my bestie, said her friend from college started a blog because she needed a life project and that always kinda stuck in my head. When I was sharing so much on FB about mark. I was like why not do a blog as kind of a repository for all this… and a life project.

Top 5 favorite looks you’ve featured on blog?

2016 was my 5 year blogging anniversary and I did a post that highlighted my key posts and fave looks.

Post 2016 I’d say:


Photo by Word of Alicia

Nails, lips and statement necklaces, yep! (2017)


Photo by Word of Alicia

Loved collaborating with effervescent Linda and loved LOVED both our looks. (2017)


Photo by Word of Alicia

I love mod, and beauty swatches. The 60s are my spirit animal. (2017)


Photo by Word of Alicia

I’m all about a one shoulder, anything patriotic, blue stripes and warm sun! (2018)


Photo by Word of Alicia

Cute pieces and cute kitty… that I now know is a boy so no longer named Autumn but Bandit.. guess I should go back and make an editors note 😉 (2018)

Top 3 favorite beauty/fashion bloggers?

Shaaanxo – YouTuber so not really a blogger, but she’s my fave to watch on YouTube and one of the few I set notifications for. She’s my makeup guru even though she favors warm tones and I favor cool tones, but I get makeup and beauty inspo and techniques from her.

sarahtondello – Instablogger. She’s only on Instagram but another one I actually have a notification set for. She’s a real girl wearing real girl wear to work clothes and weekend looks. That’s what I like about her. And does a ton of try on’s which I can appreciate!

The Sweetest Thing Blog – She is your classic fashion blogger. She’s casual, brunette, tall and has items way out of my price range… complete opposite of me which is why I like her. She’s got a great personality, and adorable dog and family and her pics are eye candy.

Living After Midnite – Jackie, an ex-mark. rep and fellow Word of Alicia collaborator is the first blogger to reach out to me to even do a collab, I didn’t even know that was a thing. I love her more colorful and saturated photography in a world of clean, white and millennial pinks.

Sealaura – Is a blogger, previous rep and now real life friend! She’s got one of the better themes to her blog and is real life. I love her travel pics and reviews and now living in Hawaii its like a insta-vacation!

What/who would be your dream collab?

I never gave it much thought, anyone willing to say yes.

Words of wisdom to aspiring bloggers?

Just start it see where it goes…

When/why did you become an Avon rep?

I quit my moonlighting gig at Brooks Brothers, I couldn’t go to my cousin’s 30th birthday and evaluating my budget on non-essentials made me need another second job. I googled Mary K, Avon, etc… mark. was free at the time to sign up, so I did and never looked back.

Top 5 must have beauty products?




mark. Glow Together Bronzer Hookup in Sunset



Avon True Color SuperExtend Precise Liquid Pen in Black



Concealer – currently on the hunt for a fave, but have to have a concealer. I don’t really like foundation.


Clairol Shimmer Lights Shampoo




SSS Triple Phase Body Oil


Favorite beauty/fashion tip?

Oh gosh I don’t know… Inner eye brightening is the key to looking awake. My wardrobe secret is the Express Bra Cami I wear it under everything. It smooths and lifts. I swear by the Walmart heel grips and shoe liners. Just the cheap foam ones not the expensive rubber ones. They make 4 hour shoes into 8 hour shoes.

What accessory are you currently obsessing over?

I was just on a shoe kick and picked up a ton of new fresh pieces for the far too many shoe collection. Being a size 5 it’s hard to find on trend pieces at a good price so when I see them I snatch them up. I ordered some navy boots from Shoedazzle, white closed mule booties from Express, classic black pumps and snakeskin slides from Nordstroms Rack. Slides are definitely a current obsession.

Favorite/proudest beauty/fashion memory?

Going through mom’s basket of makeup in the bathroom. I always took her eyeliner and she was always yelling if I took it upstairs. Mom in general, it all came from mom. She told me blondes look good in red (she’s a brunette), sealed the deal on always using a bath oil and has more jewelry than you, guaranteed!

Alicia, thank you so much for taking the time to answer all of my questions so thoroughly!  Confession: I had many more questions, but limited myself to 10.  Perhaps we’ll do a round 2 at some point! In the meantime, make sure to check Alicia’s blog out and connect with her on InstagramFacebookTwitter and Pinterest!

9 thoughts on “Smart, Sweet and Beautiful Alicia

  1. ach167 says:

    Reblogged this on word of alicia and commented:
    Hopelessly Heather showcasing how inarticulate I am. (and just to prove the point I thought the word was unarticulate and had too google the spell check autocorrect to make sure it was actually right) Check her post!

    Liked by 1 person

    1. hethrgood says:

      Well, English is stupid…so there’s that on your side! 😉


  2. ach167 says:

    Thank you so much for the fun little feature and we def can do a round 2!

    Liked by 1 person

    1. hethrgood says:

      You’re very welcome – thank you for participating and being so supportive! I will definitely be hitting you up for a round 2 in the future! ❤


  3. Rakkelle says:

    She sounds fun and personable. This was interesting…Off I go to Walmart for cheap shoe liners that will turn my 4-hour shoes into 8-hour shoes. 😃

    Liked by 1 person

    1. hethrgood says:

      She is!

      Let me know how they work out for you! 🤣

      Liked by 1 person

  4. Linda Marie Hoekel Montavon says:

    Absolutely love! Thanks for sharing! Great blog and tips!

    Liked by 1 person

    1. hethrgood says:

      Thank you for reading, commenting and supporting! ❤


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