In mid-1996 I started my journey as an Avon lady. I joined because I’d moved from California to Oregon and I was faced with the decision of finding a new (unknown to me) Avon lady or becoming one myself to get the discount on my own purchases. If you know me, you know I’m all about deals, so I opted to become what we in the biz call a “personal shopper”, e.g., someone who becomes a rep to utilize the discount for their own purchases.
I was a stay at home mom at the time and tried doing the door to door thing (since the internet was a new frontier and eCommerce wasn’t a thing yet), but found it frustrating since nobody was ever home and leaving brochures didn’t do anything – so I gave up and picked up a few friends, family members and coworkers over the next 19 years to support my habit. It suited me just fine and I was pleased to get the discount as well as get a kickback from any extra sales to my customers.
Avon launched eStores for reps to pay for monthly (and it was SPENDY!) back in 2006-ish…and I jumped on board immediately! I suspected it was the way of the future and I got in on the ground floor! It paid off and I won extra customers (friends and family that were scattered all over the US) as a result. The negative was that Avon didn’t allow reps to promote their eStore since they wanted to have folks purchase directly from their site and cut out the middleman (the reps). It was frustrating, but I just kept on keeping the status quo, which was anywhere between $1,500-$3,000 in sales per fiscal year).
In 2012-ish, Avon lifted the “ban” on promoting our eStores and I put a sticky note on my computer monitor to “Create Avon FB Group”, which then sat there until July 2015. By that time, Avon had changed their commission structure to disallow any commissions for orders under $50 (this has since been changed back), which just plain ticked me off, so I started skipping placing orders every campaign to combine my orders so they would be over the $50 amount and I’d get commission. I’d also finally gotten life to slow down enough and equally gotten sick of looking at the sole sticky note on my monitor like it was taunting me. So, I started my Avon FB group.
Within 10 campaigns, I’d made President’s Club ($10,000+ in sales during a fiscal year) – the first time I’d managed it…and it was completely unexpected! In FY 2016 and 2017, I achieved Honor Society ($20,000+ in sales) and am on track to hit Honor Society for FY 2018 yet again!
Since 2015, I’ve branched out my social media reach to include a FB business page, YouTube, Instagram, Google+, Pinterest, Polyvore (now defunct *sad face*) and now THIS BLOG!! Thanks to my customers’ referrals and my own efforts, my customer list has grown tremendously to include both online customers and face to face customers. I regularly participate in bazaars, do giveaways and attend loads of meetings and workshops.
With a full-time job, family and a semblance of a social life, it’s definitely a busy gig, but I’m loving every minute of it and excited about seeing where the journey takes me next!