Hopelessly Heather

The ramblings and obsessions of a longtime Avon lady

For those of you Avon reps handing out brochures, one giant tip you should know about is labeling your books. Every campaign I have 4-5 labels on the main brochure – 3 of them askew on the front! Why? Because people notice things that are unexpected and out of place! (Side tip: Want to be noticed in a large crowd of strangers? Wear your name tag vertical or upside down!) I place the following labels on my books:

1

ON THE FRONT:

1. Due dates for on time orders along with the end dates for orders (also called back orders) – all brochures are good to order from for 6 weeks…make it work for you!

2. If there are any, make sure to point out the FREE fragrance samples in every book – it’s an easy way to get samples into your customers hands every campaign without you actually purchasing several samples!

3. Recruiting label – it never hurts to give people information to join Avon on your team even if you don’t actively recruit!

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ON THE BACK:

4. Contact info – make sure your customers can get a hold of you in a variety of ways (e.g., call/text a mobile number, email and your eStore).

5. Occasionally I will purchase pre-made labels from Town & Country Printing (Avon’s official printing company that you can access through your back office) shouting out an online promo code or something else.  I usually place these on the back over the UPC codes.

Additional tips: Some reps print the labels out on neon colored paper.  Some reps simply use different colored highlighters to highlight each label separately.  I am cheap and lazy, so do neither of those things.

While not all the labels will appeal to all the customers – it’s better to provide too much info than not enough!

What are your tips and tricks to make your brochures stand out?!

3 thoughts on “The Importance of Labeling

  1. Rakkelle says:

    Wow! Great tips.

    Wanna stand out in a crowd? Wear red (Everyone notices the girl in red)! Along with your name tag upside down.😃

    Liked by 1 person

  2. Lauren says:

    Great article and you’re right! I don’t know if you’re allowed, but adding a little glitter glue will help catch eyes too and make it more memorable. Handwritten ANYTHING stands out these days, too. A personal note for your great buyers thanking them for previous buys is another big eye catcher that costs nothing.

    Liked by 1 person

    1. hethrgood says:

      All great ideas – thank you!

      Like

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