Hopelessly Heather

The ramblings and obsessions of a longtime Avon lady

For those of you Avon reps handing out brochures, one giant tip you should know about is labeling your books. Every campaign I have 4-5 labels on the main brochure – 3 of them askew on the front! Why? Because people notice things that are unexpected and out of place! (Side tip: Want to be noticed in a large crowd of strangers? Wear your name tag vertical or upside down!) I place the following labels on my books…

For every list of fashion/beauty don’ts, there is at least one cutting edge fashionista who will then take that list and turn it into her own fashion/beauty TO DO list. These are the ladies (and gents) that refuse to toe the line and become the trendsetters. Even when they fail they win. Why? Because we’re watching. We’re interested to see what they will do next. They don’t fear presenting a public look that fails. They are unaffected, brave trailblazers.

Want to build up your skin care customer base? Offer up FREE skin care trials! Following is a post I put up in my Facebook VIP customer group a couple of years ago – every single person who tested out the skin care line is now a regular skin care customer of mine! Check out the post I wrote up and adapt it to your needs!

Generate interest and buzz for your Avon business by doing a giveaway! There are an unlimited number of contests and giveaways you can run. What you choose to do will depend on your budget and desired result.

If you follow me at all, you’ve noticed that I post a lot of selfies showing off Avon products. Why? This is one of the best marketing tools out there. Most customers (especially eCustomers) crave a personal relationship with their Avon lady – and this is one virtual way to help with that! Not only will the selfie be a testimonial/review of whatever product you are showing off, but your customers will see YOU using the product. Seeing your face regularly will help customers trust you and want to order from you.